Well, I have no idea, I've never used their services. Neither have my clients. The consulting firms will charge you a premium on their brand in exchanged for a warmed-up canned strategy. The freelancers out there may tailor your solution, but they're not as lean. They will leave with a dent in your timetable and a mark on your behind. I bring tailored solutions and leave a small footprint. Greater whole to your parts.

Branding is about finding consensus, Positive Constraint is about finding the truth. While they overlap in some aspects, value creation lays the foundations and provides the brief to brand strategists. Brand strategy is focused on building and managing a company's brand identity and reputation, value creation strategy is focused on creating value for customers and other stakeholders through product and service innovation, customer service, and other means. While both strategies are important for business success, value creation strategy is often seen as more fundamental because it drives customer loyalty and profitability.

You shouldn't. You are the only one responsible for your company's core identity and value proposition. What I do best is help you refine your unique value proposition and put it in terms that the people you need to understand and want it, do too. Together, we translate what you have in your head into an idea that can spread to others.

Every company focused on creating value - whether a new or an existing business, a small startup or big company - and struggles with innovation and creative ways to compete. As a new business, an early-stage startup is the obvious answer. But growth companies and other businesses who need to innovate to survive, are also facing a similar challenge.

After the initial discovery meeting, it usually takes from 1-4 weeks to collect the necessary information. Preliminary abstraction is available right from the beginning, but gets better the more information is flowing in. The more you can grant access to key stakeholders, data, clarifications, the quicker the final outcome can be refined. The value proposition strategy is formulated in parallel, and is finalized once the core identity refined and distilled. Additional input may be needed to complete this phase, which usually takes a few more days. Crafting the right story and designing the presentations will require additional 2-4 weeks. Overall, we're talking about 2-8 weeks, depending on project scope and available data.

What is the price of being wrong? How long would it take you to realize you're wrong? About 6-9 months of your team's cost, time and numerous business opportunities? Is focusing on the right strategy worth 3 months of a decent developer paycheck? Because this is the ballpark number for how much making you relevant and resilient costs. You see, the goal isn't just to create your pitch deck. There are many people who can do that. This is about helping you find what to pitch about and how to present it. Different projects may require more people to interview and input to process. Some projects can be turned around fairly quickly. You may be required to make tough decisions and may need additional data. All that influences the final cost and will be factored in.

Taking risks is part of every business. Any other form of compensation - deferred payments, performance-based, and equity - turn me, in one way or another, to a partner in your business. Working on my own business takes most of my time already, however. And, given your company's success relies on many factors other than me, I cannot take that risk by accepting those compensation alternatives. There are exceptions. Although I am willing to consider deferred, equity, and or performance based commission in some cases, the price for the risk I’m willing to take is considerable.

You've already did millions of iterations on your strategy and deck, I get it. Either as optional constraint in the process, or the opportunity to make it right.