Positive Constraint
The price of being wrong has never been heavier
In just 3 years, we have experienced a chain reaction of global events. The markets were rattled several times: global pandemic, supply-chain crisis, the Ukraine war, energy crisis, inflation, rising interest rates, and economic recession.
Each of these events sent shockwaves through the global economy, reshuffling the competitive landscape, creating new opportunities for some, and bringing new threats to others.
In times of great change, businesses risk becoming irrelevant and fading away.
It’s far from over. At this rate, the markets are likely to change dramatically at least twice more by the time you are ready to take your new business initiative to the market.
Jeff Bezos built Amazon’s strategy around 3 core constraints - 3 things that are stable in time: low prices, vast selection, and fast delivery.
Like Amazon, you can also build your strategy around core constraints. Focus on building your core strategy around creating value through Positive Constraints, ensuring you remain relevant, resilient and can adapt to changing market conditions.
Core Constraints
Past projects' constraints
The process
1 / Defining your desired future
Discuss the reason for the process and its goals. Define the scope of the problem. Review existing material and plan how to close the gap on what is missing. Your active participation and the full cooperation of key stakeholders is required.
2 / Mapping constraints
Get to know the problem domain via research, interviews with internal & external stakeholders, and further validation. Abstract the problem domain to filter out unnecessary details and surface its key aspects. Uncover the core constraints that by building around them can help create the desired future.
3 / Developing your core business identity
Use the unique core constraints we found to develop your business's core identity, and build a value-creation strategy around it.
4 / Pitching Perfect
Find the right messaging and format to communicate your unique value proposition in a language investors, customers, and employees can understand and rally around.
Present your core business identity and value strategy in the form of a pitch deck (using an improved version of Seqouia’s pitch deck framework) and/or sales deck (using Andy Raskin’s Greatest Sales Deck framework).
Services
Core Constraints
Together, we’ll explore the challenge and define what is it we are trying to achieve. Then, I will get to know your problem, abstract it, and uncover the core constraints dominating it.
Ideal for venture builders and other parties interested in simplifying their problem space.
Value Creation Strategy
I will propose a strategy to realize your desired future based on your unique core constraints, and put it in a format of your choice: document, pitch deck, or sales deck.
Ideal for business leaders who want to stay relevant & resilient in a fast-changing market.
Strategic Narrative
Weave you together a great strategic narrative by abstracting the problem domain and providing the core business identity on top of which a great narrative can be crafted.
Ideal for companies seeking to augment their in-house creative teams or storytellers.
Testimonials
Omer helped us articulate the core of our business and validate our strategy. His ideas on how to outline the pitch and how to make it truly compelling were spot on, and have saved us a lot of headaches. Omer’s contribution these last few months was integral to guiding us to closing our round.
George Moringer, Co-founder & CEO, Tapouts