I use constraints to make companies resilient to change.

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The price of being wrong has never been heavier

In just 3 years, we experienced a chain reaction of global events. The markets were rattled several times: global pandemic, supply-chain crisis, the Ukraine war, energy crisis, inflation, rising interest rates, and economic recession.

Each of these events sent shockwaves through the global economy, reshuffling the competitive landscape, creating new opportunities for some, and bringing new threats to others.

In times of great change, businesses risk becoming irrelevant and fading away.

It’s far from over. At this rate, the markets are likely to change dramatically at least twice more by the time you are ready to take your new business initiative to the market.

Jeff Bezos built Amazon’s strategy around 3 core constraints — 3 things that are stable in time: low prices, vast selection, and fast delivery.

Like Amazon, you can also build your strategy around core constraints. Focus on building your core strategy around creating value through Positive Constraint, ensuring you remain relevant, resilient, and can adapt to changing market conditions.


What I offer


Recent work

  • Tapouts — Emotional well-being platform for kids · USA
  • CortiSense — Predictive Maintenance, IoT · Israel
  • User1st — Developer Tools, Inclusion · Israel
  • LEAP Commerce — eCommerce Enablement · Singapore

“Omer helped us articulate the core of our business and validate our strategy. His ideas on how to outline the pitch and how to make it truly compelling were spot on, and have saved us a lot of headaches. Omer’s contribution these last few months was integral to guiding us to closing our round.”

— George Moringer, Co-founder & CEO, Tapouts