CortiSense
Domain: Predictive Maintenance, IoT
Geography: Israel
Engagement type: Value proposition · B2B pitch
Background
CortiSense needed help proving to a multinational corporate its unique value proposition. Before we could find the right way to pitch, we needed to find out what it is exactly that we’re pitching.
The Process
A well-balanced team creates an interesting set of interviews, each drawing a different angle of the value proposition. After interviewing customers and digging into their competition, the answer became clear.
See The Process for how a typical engagement unfolds.
Core Constraints Uncovered
Healthy production — Maintenance leaders are there to ensure that nothing deviates from perfect. Anything that can contribute to that beating rhythm of production will be in high demand.
Least overhead — Production, every manufacturer can tell you, is a matter of balance. A dance of machines and machinists to create something new. And if you can remove some of their burden, the better.
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