The Process
Every engagement follows four phases. The depth and duration of each phase depends on the scope of the project — see how long it takes for typical timelines.
1 · Defining Your Desired Future
Discuss the reason for the process and its goals. Define the scope of the problem. Review existing material and plan how to close the gap on what is missing.
Your active participation and the full cooperation of key stakeholders is required.
2 · Mapping Constraints
Get to know the problem domain via research, interviews with internal & external stakeholders, and further validation.
Abstract the problem domain to filter out unnecessary details and surface its key aspects. Uncover the core constraints that — by building around them — can help create the desired future.
3 · Developing Your Core Business Identity
Use the unique core constraints we found to develop your business’s core identity, and build a value-creation strategy around it.
4 · Pitching Perfect
Find the right messaging and format to communicate your unique value proposition in a language investors, customers, and employees can understand and rally around.
Present your core business identity and value strategy in the form of a pitch deck (using an improved version of Sequoia’s pitch deck framework) and/or sales deck (using Andy Raskin’s Greatest Sales Deck framework).
See how this played out in practice: Tapouts, CortiSense, User1st, LEAP Commerce.