Tapouts
Domain: Emotional well-being platform for kids
Geography: USA
Engagement type: Pitch deck · Early-stage strategy
“Omer helped us articulate the core of our business and validate our strategy. His ideas on how to outline the pitch and how to make it truly compelling were spot on, and have saved us a lot of headaches. Omer’s contribution these last few months was integral to guiding us to closing our round.”
— George Moringer, Co-founder & CEO
Background
George and his team were seeking strategic advice while they were building Tapouts. We discussed their mission to help kids be better by coping with their emotional challenges. These kids were born into a fast-moving world, and it’s not always easy for them.
George and I discussed Tapouts’ challenges, and the ways to solve them. When he asked for help with his pitch deck, the path to finding the company’s core constraints was a short one.
The Process
Advised the CEO in key early-stage milestones. Reviewed the preexisting deck and researched the market for additional input.
See The Process for how a typical engagement unfolds.
Core Constraints Uncovered
Child safety — Parents seek only the best for their children, and emphasizing how the methods for helping kids build emotional resilience are scientifically proven is a core ordering idea in Tapouts’ business identity.
Kids-first design — Speak in kids’ language. For a lasting impact, kids need to be taught in their own way. To fulfill its mission to help kids thrive, Tapouts must find its way to children’s minds and hearts.
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