User1st
Domain: Developer Tools — Inclusion
Geography: Israel
Engagement type: Value strategy · Investor pitch
Background
User1st was reinventing itself from a compliance SaaS to a tool for developers to create inclusive assets. Evgeny was looking for someone who could help him put in words and define how User1st actually adds value in the market before it could be pitched to investors.
The Process
Evgeny and his team were insightful in giving the ropes on the challenge. Together, we interviewed customers and prospects, and brainstormed various ways to craft the value strategy.
See The Process for how a typical engagement unfolds.
Core Constraints Uncovered
Inclusiveness — A new, soft social standard that is prevalent in investors’, customers’, and employees’ circles. When most of the interactions a business has with its stakeholders are digital, anything that can make the business more digitally inclusive is valuable.
Velocity — At the end of the day, code needs coders. And coders’ time, especially the smart ones, is precious. Engineering leaders would always seek to delegate non-core coding tasks to more idly available coders. A solution that helps junior coders deliver inclusive assets is worth money.
← Back to Work