FRAMEWORKS

The Futures Cone

Where "plausible" quietly shades into "crazy" — and why that edge is where the interesting ideas live.

futures method

Standing at the edge of plausible

The futures cone maps every possible outcome from probable at the center out to wild at the edge. Most planning hugs the center. The interesting ideas sit right where plausible starts to look crazy.

The full piece is queued. If this is exactly the thing you were looking for, say so — it moves it up the list.

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